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Storytelling for Advocacy - Interview with John Capecci

John Capecci is the go-to person when it comes to using your personal story for the purpose of advocacy. He is the co-founder of Living Proof Advocacy and the co-author of the book “Living Proof: telling your story to make a difference”, storytelling coach and consultant and an amazing human being. We discussed what is advocacy and how can we use stories strategically to convey the importance of our ideas and ideals to other people without manipulation or staged tears. You can reach John here: https://www.livingproofadvocacy.com/ Key topics for the interview: 01:15 – We kicked off with John telling us what advocacy is and how he ended up doing it as a purpose and what distinguishes it from other types of storytelling (03:15). 04:15 – John shared something that is seen in every successful advocate. 05:15 – I reflected of how people generally use stories in business (John turned the question back to me surprisingly) and John came back with his view of the situation and how storytelling for advocacy different from other types (06:12). 09:58 – Asked John how to find and construct the right story for advocacy. John turned it in an interesting direction and here’s what he thinks about finding the right story (10:39). 12:24 – John described one of development exercises that helps find the right stories. 15:00 – John shared a great story of an advocate he helped find and craft his story and reflected what this example tells us about storytelling for advocacy. Then John said what specifically changed in his story as he achieved new results (18:00). 20:32 – John commented what changes inside the story itself (apart from framing and key outtakes) as the story becomes more strategic and how should you approach a traumatic experience to create a strong and strategic advocacy story. 24:15 – John shared the 5 qualities that are present in all great advocacy stories. 26:20 – A tricky question about the Storytelling Framing Continuum and here’s what John said about it (27:55). 31:24 – John reflected on what happens with the advocacy story when it is used in a business context and how advocates can balance their frame and the frame of organization they represent. 34:07 – The first traditional question: an advice from John for everyone who aim to master storytelling for advocacy. 35:12 – The second traditional question: here’s how John finished the phrase: “It takes one thing to get from a good story to a great story and that one thing is…”. 36:38 – We wrapped up, John shared his contacts. For more great content subscribe to the channel and may the stories be with you!