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Born Free x Peugeot │ Official Education Partner

We made lions impossible to ignore—and the impact was undeniable. As the Official Education Partner of ‪@bornfreefoundation‬, #Peugeot transformed #EV chargers into powerful #lion sculptures in the heart of Paris, driving awareness and action for wild lion conservation. Each sculpture featured QR codes, turning curiosity into engagement and donations. This campaign sparked global momentum. With over 20 million views, 80% of viewers watched the launch film to the end, and 9 out of 10 reacted positively. The reach translated into real-world impact—Born Free’s website traffic surged 19 times, generating over €48,000 in donations. This funding has directly contributed to educating thousands of Kenyan children on wildlife conservation and protecting lions in their natural habitat. After making an impact in Paris, our lions continued their journey at the Paris Motor Show, amplifying the message further. Peugeot is proud to support this initiative, believing that education is the key to making the world a better place for all of us. Join us in protecting lions by donating today: https://www.peugeot.co.uk/about-us/pe... #PeugeotxBornFree #WildlifeConservation #PeugeotElectric #LionPowered #WildAnimals