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The business of Fantasy Premier League

With 11.4 million users around the world, Fantasy Premier League is a success story in fan engagement. Alexandra Willis, director of digital media and audience development at the Premier League, explains how the English soccer competition’s official fantasy game provides value for the organisation’s commercial partners and underlines its role in promoting the league globally. To gain access to our full video library become a registered user at https://www.sportspromedia.com/subscr... For the latest in #sportsbiz   / sportspro-media     / sportspro     / sportspro.media