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Commercial strategy in hospitality: Brand differentiation and AI-powered personalization at Accor 10 дней назад


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Commercial strategy in hospitality: Brand differentiation and AI-powered personalization at Accor

In this exclusive interview at Arabian Travel Market 2025 in Dubai, Kerry Healy, Chief Commercial Officer for Accor’s Premium, Midscale & Economy brands, shares key insights into Accor’s commercial strategy in hospitality. From brand differentiation across iconic brands like ibis, Novotel, and Swissôtel, to the use of AI in personalization and revenue optimization, Healy explains how Accor is leveraging data, technology, and loyalty programs to meet the evolving needs of modern travellers. Discover how sustainability, experiential travel, and digital innovation are shaping the future of hospitality strategy. 📌 Topics covered: Brand clarity and positioning in a multi-brand ecosystem Role of AI and machine learning in hospitality Hyper-personalized marketing campaigns Loyalty program integration (ALL.com) Sustainability and purpose-driven brand advocacy Experience-led travel and guest engagement 🎥 Interview conducted during ATM Dubai 2025. #AccorHotels #HospitalityStrategy #CommercialStrategy #AIinHospitality #TravelTechnology #HotelMarketing #BrandDifferentiation #ATM2025 #KerryHealy #TravelIndustryInsights #ExperienceDrivenTravel #SustainableTourism #HospitalityLeadership

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