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Behind the Scenes: State of AI for Small Business Report

Did you know that 97% of AI-adopting businesses say they’re spending less time performing marketing tasks because they’re using AI tools? It’s a fact: AI marketing is makin’ life easier for small businesses. We went behind the scenes with Sarah Gooding, Director of Communications, and Jorge Puebla, Senior Visual Designer, to learn how data and storytelling (plus the movie Ex-Machina) catalyzed a fresh perspective on how small businesses are using AI. 📖 Read the report here: https://unbounce.com/ai-for-small-bus... Timestamps: 00:00: Start of video 00:09: Why did Unbounce publish the State of AI Marketing for Small Business Report 00:41: How did Unbounce arrive at the creative concept 01:11: How was the research for the report conducted 01:46: The creative concept comes to life 02:10: What did Unbounce discover from the report 02:29: How Unbounce used AI (DALL-E) to inform the creative assets 03:03: Advice for marketers on original research 03:27: Is AI helpful? Marketing AI Resources: → How small businesses are bouncing back in 2022 https://unbounce.com/marketing-ai/how... → Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too) https://unbounce.com/marketing-ai/wha... → What is AI Marketing? Everything Digital Marketing Professionals Need to Know https://unbounce.com/marketing-ai/wha... If you like us here, keep in touch with us: Stay in the know with our blog posts: https://unbounce.com/blog/ Follow us on Instagram:   / unbounce   Follow us on Linkedin:   / unbounce   Like us on Facebook:   / unbounce   Get the latest on Twitter:   / unbounce