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Engaging And Influencing Our Social Tribes, Pt. 1 (Brand Strategy)

Pt. 1 in our series on tribal branding strategy: engaging and influencing our social tribes. Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. Our ultra-social nature connects us and helps us shape ideas, form beliefs, and ultimately, to shape culture. In this article we want to take a look into how this emerges in more detail. We want to understand the common psychological patterns that seem to be present when we form groups and to understand how this cements our ability to build human connection and trust. The human social instinct is expressed in the “tribe-like” way that we interact with each other over our shared interests. And when we say “tribe-like”, we don’t just mean a bunch of people wearing white gowns and drinking Kool-Aid, nor do we mean a collection of indigenous people living in a remote island without contact from other cultures. We’re talking about the ways in which each of us—you and me, form tribes within our daily life. We’re talking about the passionate attachment that people have for one sports team over another, the strong opinions that they hold for a Mac or a PC, or their attraction to a particular brand of car or a particular brand of pants. We’re talking about the beliefs that we share with respect to ourselves and with other individuals who use similar brands as us. But it’s difficult to understand our own tribes, in part because the most effective tribes are the ones that you don’t even realize you’re a part of. This is what happens when you’re an active participant in human culture. One way to think about the tribes that you might belong to would be to imagine that there’s a meetup or “fan club” three hours from where you live. Maybe it’s a group of people meeting up to knit, or to learn how to be YouTubers. Maybe it’s a group of swing dancers, craft beer enthusiasts, wine connoisseurs, classic car podcasters, or comedians. Think about what would make you want to get in the car to drive to a meeting three hours away; that might be your tribe. You can read more about tribes on the Intermark Group Blog: ▶https://www.intermarkgroup.com/adstre... SIGN UP AND WATCH OUR WEBINARS: ▶https://bit.ly/2KGKk2m LEARN MORE ABOUT INTERMARK GROUP: ▶Website: http://www.intermarkgroup.com FOLLOW US ON SOCIAL MEDIA ▶Subscribe (YouTube): https://bit.ly/2YBypfN ▶LinkedIn:   / intermark-group   ▶Facebook:   / intermarkgroup   ▶Twitter:   / intermarkgroup   ▶Instagram:   / intermarkgroup   #engagingandinfluencing #oursocialtribes #brandstrategy