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How to Follow Industry’s Rules, Yet Stay out of the Box With Konstantin Bezuhanov @Evrotrust Ep.96

Our guest for this episode has a big, bold ambition to make digital identity services the cornerstone of all economic and social activities of people around the world. Konstantin Bezuhanov is co-founder and CEO of Evrotrust Technologies, the company that aims to solve the challenges associated with secure digital identification. Evrotrust's products are adopted by over 1.3 million users across 58 countries. The company has attracted partnerships with industry giants like Mastercard and leading banks such as Unicredit Bulbank, and KBC, and it has been recently recognized by governments and the European Commission. In this episode, we learn more about the complexities of identity in the digital age, but also what it takes to solve meaningful problems. Konstantin also shares: How it is to build a global identity system transcending national borders and work with strict entities like banks or government; Views on mission-driven entrepreneurship how a strong sense of purpose guides decision-making and success metrics; How the future would look if digital identity seamlessly integrates into daily life; The importance of data protection and compliance in Evrotrust’s solution; TIME STAMPS 00:00 Trailer 0:56 Introduction 1:47 Moving from the comfort zone to entrepreneurship and what it takes 4:41 Konstantin’s endeavors in London and why he lived there 10:08 Why Konstantin moved back to Bulgaria 11:03 Why execution matters more than the idea 13:00 Evrotrust’s story and how the founding team was formed 20:42 Choosing the best market and end users for Evrotrust 24:00 The most difficult problem in the space of digital identity 28:58 The mission and vision of Evrostrust 36:08 Early adopters of digital identity solutions 38:05 Konstantin’s many hats and switching them 44:39 Finding success as a founder and in life 47:30 The future of digital identity 55:43 Outro