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The Music Industry News - YouTube's $8.6 billion Ads, Spotify's180 M subs & More!

In the fourth quarter of 2021, YouTube sold $8.6 billion in ads, about 25% above the $6.9 billion that it sold in the final quarter of 2020. According to The Hollywood Reporter, this brings YouTube’s 2021 ad revenue haul to $28.8 billion (not including revenues from its subscription services like YouTube Music). In the same quarter, Spotify’s global Premium Subscribers grew to 180 million, up by 5% from the prior quarter (Q3 2021), and up by 16% year-on-year. The streaming service’s Monthly Active User tally of 406 million was also near the top end of its guidance range, with much of its growth coming from India, Latin America, and Indonesia. Lastly, SiriusXM posted its Q4 financial report this week as well, revealing that it added around 1.2 million net new self-pay subscribers, taking its total to 32 million - a record for the company. Pandora, on the other hand, saw a decline in its listeners to 52.3 million, but a 30% increase in its advertising revenues to $1.54 billion. Subtítulos en Español! Remember to ask any questions you have in the comments below, we're here to help! Please subscribe to get the latest videos!    / explorationgrou…ub_confirmation=1   Exploration: https://exploration.io/exploration-we... Instagram:   / exploration.  . Twitter:   / explorationio   LinkedIn:   / expl.  . YouTube:    / exploration.  . Facebook:   / exploration.io   SoundCloud:   / helloexploration   PodBean: https://explorationgroup.podbean.com/ #YouTubeAds #Spotify #SiriusXM #MusicIndustryNews #ExplorationWeekly