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From Packing Boxes To Founding ROLEX: The Story Of Hans Wilsdorf In 6 Minutes

This captivating video takes us on a journey through the extraordinary history of Rolex, guided by its visionary founder, Hans Wilsdorf. We explore the life of Hans, from his humble beginnings in a Bavarian town to his relentless pursuit of excellence in the luxury watch industry. Hans Wilsdorf's story begins with his upbringing in a successful middle-class family. Despite losing his parents at a young age, he was given a solid education by his caring aunt and uncle. This early self-reliance and appreciation for possessions became key virtues that propelled his eventual success. After completing boarding school, Hans ventured to Geneva, where he gained invaluable experience in the international pearl-exporting trade. This experience taught him the art of business without physical production, a lesson that would shape his future endeavors. In 1900, Hans embarked on his watchmaking career in La Chaux-de-Fonds, Switzerland. Hired for his fluency in English, he worked as an English correspondent for a prominent watchmaking company. It was during this time that his passion for watch movements and their accuracy blossomed. Hans Wilsdorf's entrepreneurial spirit led him to London in 1903, where he co-founded the watchmaking company Wilsdorf and Davis. They aimed to produce high-quality watches at affordable prices. Hans believed in wristwatches when they were not widely accepted and registered the trademark Rolex in Switzerland. World War I prompted Hans to change the company's name to the Rolex Watch Company. He moved the headquarters to Switzerland to navigate the challenging customs duties introduced by the British government. Rolex's revolutionary breakthrough came in 1927 with the launch of the world's first commercially viable waterproof watch, the Rolex Oyster. This achievement was solidified when a young swimmer named Mercedes Glietze successfully wore the Rolex Oyster while swimming the English Channel, earning worldwide recognition. Rolex's association with remarkable individuals continued when Sir Malcolm Campbell, a land speed record breaker, became a brand ambassador. In 1931, Rolex introduced the Rolex Perpetual, the world's first self-winding watch, which featured an innovative 360° winding rotor. During World War II, Rolex played a role in boosting the morale of British RAF pilots. Hans Wilsdorf offered to replace confiscated watches of captured officers, sending a powerful message of his belief in the Allied victory. Notably, a Rolex watch became significant in the famous "Great Escape" of prisoners from a camp. Hans Wilsdorf's commitment to philanthropy extended beyond his lifetime through the Hans Wilsdorf Foundation. Today, the foundation supports various humanitarian and educational endeavors worldwide. Rolex's enduring legacy of precision, innovation, and philanthropy is a testament to the remarkable vision and indomitable spirit of its founder, Hans Wilsdorf. Epic Cinematic Dramatic Music | Tragedy by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/...