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40’S VERY OWN DRUMS & KEYS Walkthrough with Drake producer Noah “40” Shebib | Native Instruments

Noah “40” Shebib, the legendary, award-winning producer of Drake, Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, and Action Bronson brings you two brand-new Play Series instruments for keys and drums. In this video, we visit 40 at his legendary SOTA studios to learn how he created the sounds in both of the instruments, and see how he integrates them into his very own studio workflow. Check out 40'S VERY OWN instruments: https://www.native-instruments.com/sp... More info on 40'S VERY OWN KEYS: https://www.native-instruments.com/pr... More info on 40'S VERY OWN DRUMS: https://www.native-instruments.com/pr... 00:00 - Intro 01:08 - How the 40'S VERY OWN KEYS instrument was created 02:15 - How 40 uses 40'S VERY OWN KEYS in the studio 02:57 - How 40 created the Preset Manifesto 03:37 - The "40" macro — instant "underwater" vibes with 40's iconic effect chain 06:41 - The philosophy behind the 40'S VERY OWN DRUMS instrument 08:28 - Sampling drum sounds at SOTA Studios 09:20 - Visual design and collaboration with KWEST 09:55 - Why 40 embraces imperfection in the studio 11:20 - How the instruments speed up 40's production process 11:53 - How prototypes were used on Drake's Certified Lover Boy 12:18 - Why 40 created the instruments 12:51 - Outro #NativeInstruments #40sVeryOwn #OVOSound #PlaySeries Check out OVO Sound on YouTube:    / ovosound   GUI Design Logos/ Buttons Kwest - https://www.kwest.tv/ 3D Illustration - Roman Klčo - https://romanklco.com/ Subscribe to our YouTube channel https://www.youtube.com/user/NativeIn... Follow us on: Instagram:   / nativeinstruments   Facebook:   / nativeinstruments   Twitter:   / ni_news   For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience. For more info, visit our website: https://www.native-instruments.com/?u...