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Ronald den Elzen, Heineken | IBM think 2025 7 дней назад


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Ronald den Elzen, Heineken | IBM think 2025

Ronald den Elzen, chief digital and technology officer of Heineken N.V., joins theCUBE’s Dave Vellante at IBM Think 2025 to share how Heineken aims to evolve into the best-connected brewer. The conversation explores how data and technology support the company’s 190-country portfolio and deepen its consumer engagement. Drawing from his experience across sales and executive leadership at Heineken, den Elzen explains how the company is harmonizing data and scaling digital tools globally. He outlines the role of AI in enhancing customer connections and streamlining operations across diverse markets. Den Elzen emphasizes the need to balance local responsiveness with global scale through a modular, flexible digital backbone. His insights highlight how targeted AI strategies can generate lasting business value across various geographies. #IBMThink #theCUBE #theCUBEresearch #Heineken #AI #DigitalTransformation #CustomerExperience

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