Скачать с ютуб 3 tips for international conversion rate optimisation | Need-to-know в хорошем качестве

3 tips for international conversion rate optimisation | Need-to-know

Read our in-depth guide to international conversion rate optimisation here: https://bit.ly/2VTb71e Conversion rate optimisation, also known as CRO, is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit! But how can you get the most out of it, and are there any special considerations for international websites? This video will answer those questions and provide three tips for international conversion rate optimisation. First of all, don’t apply learnings from one country to another. This is because user behaviour differs hugely from one country to the next. You need to do everything separately from the very beginning – look at website traffic by country, gather data by country, and develop hypotheses for each separate country based on your findings. Things can very quickly go wrong if you apply your findings from the US to the Chinese market, as there can be huge behavioural differences between countries. Secondly, gather both qualitative and quantitative data. In order to understand your users and what you can do to boost conversions, you need to gather both quantitative and qualitative data from these users. Analytical tools such as Google Analytics, Yandex Metrica or Adobe Analytics are good for gathering quantitative data. And conducting surveys and usability tests are a good way to get qualitative data. Qualitative data is especially useful for figuring out the “why” behind poor conversion rates. Make sure your decisions are always driven by data gathered from real users and not just your subjective gut feelings. And finally, use the right sample size. An important factor when running successful A/B tests is the sample size. For example, when you only have a sample size of 100 people, it’s hard to identify a pattern and reach a reliable and generalisable conclusion. There are various free A/B test sample size calculators available online, which allow you to work out the right sample size for your experiment. Do you have any questions about international conversion rate optimisation? Let us know in the comments below or contact us at [email protected]