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3 SEO Experiments for Marketers of All Skill Levels | SEO Testing in 2022

The search landscape is constantly changing, which means you need to run SEO experiments to determine the best ways to optimize your website. Google updates its search algorithm constantly, and although we don’t know every factor they use to determine SEO rankings, we do know some tried and true methods that get positive results in the search engine results pages (SERPs for short). In this video, Trevin from the WebFX Marketing team will talk about some of Google’s big priorities and updates over the last year and how you can optimize your site to rank in the SERPs. He’ll go over Google BERT, a big change in the way Google understands searchers, and what SEO experiment you can try to go along with it. Trevin will also cover the rise of video marketing and voice search in the recent year and SEO experiments you can try to adapt to them. You’ll feel ready to try these beginner SEO tests after watching this video. In this video: 00:00:00 // Introduction to beginner SEO experiments 00:00:27 // SEO Update 1: Google BERT 00:00:57 // SEO Experiment 1: Update your content to be more natural and meet search intent 00:01:31 // SEO Update 2: An emphasis on video marketing 00:02:15 // SEO Experiment 2: Test how videos affect page stats 00:03:09 // SEO Update 3: Voice search 00:03:46 // SEO experiment 3: Optimize and track the performance of content for voice search 00:04:19 // SEO Experiments Conclusion Additional resources: How to A/B test: https://www.webfx.com/digital-marketi... Google BERT information and tips: -- https://www.blog.google/products/sear... -- https://searchengineland.com/faq-all-... -- https://contentmarketinginstitute.com... LSI Keywords: https://www.webfx.com/seo/glossary/wh... Video marketing information and tips: -- https://animoto.com/blog/news/social-... -- https://www.webfx.com/blog/social-med... Voice search optimization information and tips: -- https://www.webfx.com/seo/learn/voice... -- https://www.webfx.com/seo/learn/how-t... #BeginnerSEOexperiments #SEOtests ▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_c... ▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/ ▶ Ready to start driving revenue with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/