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How to do market research

How to use market research to gain knowledge about your marketplace, your customers and their behaviour to target them better. Find out more in our guide to market research and market reports: https://www.nibusinessinfo.co.uk/cont... Subscribe to our channel for more    / @nibusinessinfo   Connect with nibusinessinfo.co.uk on: Twitter   / nibusinessinfo   Facebook   / nibusinessinfo   Instagram   / nibusinessinfo.co.uk   LinkedIn   / nibusinessinfo-co-uk   nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland. It contains essential information, support and services for you and your business – whether you work for a large organisation or are on your way to starting up. Simple to use, up-to-date and practical, nibusinessinfo.co.uk is the first place to go to find guidance on regulations and to access government services. It also has a number of useful online tools, calculators, and best practice case studies; and provides access to funding options, as well as wider support. Timestamps 0:00 What is market research and why is it important? 0:39 How to find potential customers for your business 1:17 How to find out what your potential customers want 2:50 Methods to gather market information 3:59 The difference between quantitative and qualitative research 4:20 Five tips to get the most out of market research 5:35 The benefits of market research