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A Rant About Marketing Attribution (From an Expert)

Marketing attribution is broken. For years, marketers have relied on fragmented, biased, and outdated measurement methods that fail to give a clear picture of what’s actually driving results. Attribution tools and analytics platforms claim to have the answers, but in reality, most of them only show part of the story – leaving marketers struggling to prove ROI and optimize budgets effectively. In this video, Lee covers the challenges of traditional marketing attribution tools, why digital marketing attribution software often falls short, and how Funnel's Unified Marketing Measurement (UMM) is changing the game. Funnel’s UMM approach combines multi-touch attribution, marketing mix modeling, and incrementality testing – allowing brands and agencies to move past siloed insights and truly understand their marketing performance. If you’ve ever struggled with proving impact, aligning teams, or convincing stakeholders to adopt better measurement strategies, this video is for you. If you want to try out Funnel, you do so here 🔗 👉 funnel.io TIMESTAMPS 00:00 - 1:43 - What is Funnel Marketing Intelligence and How Does it Help Marketers? 1:44 - 4:46 - Why do Marketers Struggle to Measure Success with Attribution and Why Aren’t Most Tools Enough? 4:47 - 9:27 - Why do Marketing Teams Resist Change? The Problem with Traditional Analytics 9:28 - 11:14 - How Marketing Attribution Tools like Funnel has Changed the Game for Marketers with Marketing Measurement 11:15 - 14:32 - What is Unified Marketing Measurement? STAY TUNED:👇 LinkedIn:   / funnel-io   Instagram:   / funnel.io   TikTok:   / wearefunnel   Blog: https://funnel.io/blog #marketingmixmodeling #marketinganalytics #marketingmix #mmm #marketingmeasurement #dataanalytics #dataanalysis #marketingdata #marketingdigital #digitalmarketingtips #digitalmarketing #marketingmixmodelling