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The Rise and Fall of EA: How Electronic Arts Became the Most Controversial Publisher in Gaming

Discover the complex journey of Electronic Arts (EA), from its groundbreaking beginnings to its current state as a video game industry giant. Delve into EA's history, starting with its founding by Trip Hawkins in 1982, and explore how it evolved from a modest developer to a powerhouse generating over $7 billion in revenue. Learn about EA's pioneering role in various video game genres and its controversial business practices, including its approach to monetization and microtransactions. This video also examines EA's significant shifts in direction, its impact on the gaming landscape, and the challenges it faces as the industry moves towards a 'gaming as a service' model. Whether you're a gamer, a critic, or just curious about EA's influence on video games, this deep dive will provide valuable insights into one of the most talked-about companies in the industry