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How to set up a creative testing campaign on Facebook (without burning cash) 2 месяца назад


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How to set up a creative testing campaign on Facebook (without burning cash)

In this video, I share important principles for running effective creative testing campaigns for Facebook. Drawing from my experience at Calm and Cash App, I highlight key statistics, discuss optimization types, and explain the importance of high-volume, diverse creatives. I also offer insights into automated triggers for stop-losses, disabling unnecessary enhancements, and scaling successful ads. I advise on avoiding common pitfalls like underspending on tests and copying competitor ads blindly. My goal is to help you set up creative testing campaigns that maximize learnings and scale potential without wasting money. 00:00 Introduction to Creative Testing Campaigns 00:30 Key Stats for Facebook Ad Campaigns 01:52 Optimizing for Purchase or Trial Start 03:03 Ad Set Based Optimization (ABO) 06:07 Automated Stop-Losses and Scaling 09:05 Creative Testing Framework Overview 10:45 Final Thoughts and Best Practices Start a 7-day free trial: https://sovran.ai

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