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What Is Content Repurposing & Why Does It Matter

There's plenty of benefits to repurposing your content. Most brands make the mistake of pressing publish on their posts and never doing anything with them beyond sharing on social media. The smartest brands and marketers embrace the idea that the lifecycle of an asset just begins when it goes live. 0:00 One piece of content 0:05 Repurpose and remix your content 0:36 Give your content new life The benefits of content repurposing are extensive: You can increase your total reach. A post published on your blog repurposed into a YouTube video can unlock a plethora of new opportunities and with those opportunities come new ways to generate traffic, traction & results. Repurposing can give new life to ideas and stories that resonated years ago People are still people. A story that resonated with your audience 10 months ago will likely resonate with a very similar audience that the content didn't reach 10 months ago... Today. So don't be afraid to repurpose old content into new assets that can extend the lifecylce of your content. The first step to repurposing content is identifying an asset worth repurposing. It could be a blog post. It could be a video. It could be a keynote presentation. The key is to ensure that after going live with that content that you're embracing a content distribution plan that can drive results. Want to learn more about content repurposing? Check out the content distribution playbook from Ross & Foundation: https://content.foundationinc.co/dream ====== 👋🏾 Let's stay connected ╰ Subscribe to my channel:    / @rosssimmondstv  . ╰ Instagram:   / thecoolestcool   ╰ Twitter:   / thecoolestcool