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How A24 Built Its Own Fandom & Saved Indie Film

A24 has become known for producing deep, introspective indie films that feel different from Hollywood’s usual fare, and in turn has developed its own set of fans that are hype to watch whatever they put out next. It’s pretty unique for a film production company to gain such a large and loyal fanbase, so what exactly is it that makes A24 A24? As well as acquiring a cult status in and of itself, several of its films — Ari Aster’s Hereditary, Alex Garland’s Ex Machina, and The Daniels’ Everything, Everywhere, All At Once — have gained that level of acclaim on their own. So, what’s their secret? And what are they doing that other production companies could or should be doing to give us a healthier, more diverse, and more interesting mainstream cinematic landscape? Join our PATREON to unlock our Members-Only Series “Total Take," vote on what we cover next, and earn more exciting perks:   / thetake   Bonus Content and Articles: https://www.the-take.com Follow our Socials: https://linktr.ee/thisisthetake CHAPTERS 00:00 What makes A24... A24? 01:22 The flawed protagonists 04:51 A horror renaissance 08:27 New voices: directors & actors 11:56 How A24 saved indies CREDITS Executive Producers: Debra Minoff & Susannah McCullough Chief Creative Director: Susannah McCullough Associate Producer: Tyler Allen Writer: Harry Harris Narrator: Kayah Franklin Video Editor: Tyler Allen