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Engaging Younger Generations in Physical Therapy: Recruitment and Marketing Strategies

How can physical therapy practices effectively attract and engage younger clinicians in today's dynamic job market? What are some successful strategies for connecting with a younger demographic of patients in the physical therapy field? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur. Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here (   / @ptpintcast  ) In this episode, we cover: [00:54] Engaging Younger Clinicians and Patients [02:19] Effective Recruitment Strategies [03:50] Cold Messaging/ Prospecting Techniques [06:21] Challenges for Young Professionals [10:39] Google Ads vs. Direct Marketing [16:14] Exploring Ad Campaigns [19:48] Targeting Specific Demographics [27:33] Attracting Younger Therapists and Patients [30:41] Parting Shots P.S. Subscribe, rate, and review. Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/experti... And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Filmmaker Group, may be interested in acquiring some or all of your physical therapy practice. Learn more about potential partnerships, selling your practice, mergers, and more on our website at https://www.fieldmakergroup.com. Connect with him on: Email: [email protected] Instagram: @davekittle (  / davekittle  ) LinkedIn:   / davekittle   or Call (646)-781-8884 #physicaltherapy #privatepractice #cashphysicaltherapy #practicevaluation #exitstrategy #healthcaremarketing #recruitmentmarketing