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The MOST Important Metrics for Facebook Ads: the 4Pi Analysis

Forget ROAS, CPC, CTR, Hook Rate and all those other useless data points! I'll show you my ad account & go step by step to help you scale Facebook to the moon. Let's do a live 4PI Analysis with the only 4 metrics you need., and it will tell you everything you need to plan Creative Strategy, Funnel Hacking & more! ​​​​​​​In this video, I'll be diving deep into a live Facebook ads campaign, and I'll explain the 4 MOST important metrics. ✅ WATCH THIS VIDEO TO LEARN how to Build the 3:2:2 Method, in a LIVE DEMO 👉🏼    • From Zero to Hero: Building the 3:2:2...   ✅ WATCH THIS VIDEO TO LEARN why You’re Creative Testing COMPLETELY Wrong 👉🏼    • You’re Creative Testing COMPLETELY Wrong   ✅ WATCH THIS VIDEO TO LEARN How you've been lied to, and how to never struggle with Facebook Again 👉🏼    • Facebook Ads   Resources ► Education Resources The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup ► Join my Newsletter FREE Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch\ Chapters: 00:00 How to Scale Facebook Ads 01:25 Facebook Ads Scaling 04:20 4PI Report: Step 1 - CPM & Frequency 08:31 4PI Report: Step 2 - Spend & CPA 13:29 Facebook Ads Explained Facebook advertising can be a significant driver for your business growth. However, understanding what works and what doesn't can be challenging, particularly with a myriad of metrics and data points to consider. The 4PI report streamlines this process by focusing on four critical metrics: Spend, CPA, CPM, and Frequency. By focusing on these, we can make targeted improvements to our ads and ad set. Understanding Spend and Efficiency The first step is understanding which ads Facebook prefers. An ad that has a higher spend is not necessarily a bad ad. Instead, it indicates Facebook's algorithm is using it more frequently because it fulfills its business objectives. Assessing the ad's efficiency is equally critical. An ad with a high CPA might seem ineffective, but if it brings substantial spend, it's valuable. Identifying Ad Position in the Funnel With CPM and Frequency metrics, we can identify an ad's position within the funnel. A high CPM combined with low Frequency indicates a prospecting ad, while the inverse suggests a retargeting ad. Understanding where an ad sits in the funnel can help us decide if we need to create more Prospecting ads, more MOF/BOF/Retargeting ads, or somewhere in between. Deconstructing Data Over Time Breaking down these metrics by time and day, specifically focusing on the last seven days, offers us insights into Facebook's ad utilization. This can be particularly illuminating when looking at the frequency metric. In-depth Analysis and Verification For a more comprehensive analysis, consider breaking down your data over the last 30 days. This can help verify your assumptions about the role each ad is playing in your campaign and how efficiently they are doing it. However, always be mindful of incomplete data and don’t let it skew your insights. Understanding the Next Move Understanding these metrics and their relationships allows us to plot our next move. Based on our ad performance analysis, we can decide whether to create another prospecting ad, develop a stronger bottom funnel ad, or create an ad that meets Facebook's business objectives better. This focused creative direction allows us to optimize our campaigns effectively. The 4PI Report Superpower These four metrics (Spend, CPA, CPM, Frequency) can provide a comprehensive understanding of your ad performance. They tell us how much Facebook prefers to spend on an ad, how efficient the ad is, where it sits in the funnel, and how well it performs in that position. By focusing on these, we can give laser-focused creative directions to our team and make our ad campaigns more efficient. Taking Action Once we understand these metrics, we can take strategic action. If an ad set is performing well, we can leverage that information to refine our creative direction, possibly focusing on building a more compelling retargeting ad. The result? Improved efficiency, better performance, and an increased budget for your campaigns. In summary, a deep understanding of these four metrics can significantly enhance your Facebook advertising efforts. You don't need complex lookalikes, retargeting strategies, or cost caps. Just focus on what matters: Spend, CPA, CPM, and Frequency. *for the algo: multiply your brand 10x: unraveling the 4 key metrics in facebook ads 10x your brand growth: the 4 facebook ad metrics that matter most