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Typography 101: Essential Terms and Tips for Graphic Design Beginners

Typography is a crucial aspect of graphic design. It refers to the art and technique of arranging type to make them visually appealing and easily readable. Typography plays a significant role in conveying a message, setting a mood, and creating a memorable visual identity. ⬇️ FREE Typography Font Pairing Guide - https://cryestudio.kit.com/type-pairi... 💡 WHAT YOU'LL LEARN ► Type terminology ► Rules for designing with type 💡 READ ► Read more about typography for designers on my website: http://cryestudio.com/graphic-design-... 💡 CONTENTS 00:00 - Introduction -------- 00:16 - Type Terminology 00:17 - Font 00:23 - Typeface 00:34 - Display text 00:41 - Body text 00:50 - Serifs 01:03 - Sans serifs 01:15 - How to measure type 01:17 - Points 01:25 - X-height 01:30 - Baseline 01:40 - Ascenders 01:44 - Descenders 01:49 - Type spacing 01:57 - Leading 02:03 - Tracking 02:10 - Kerning -------- 02:18 - Rules to follow when designing with type 02:22 - Caps vs lowercase 02:32 - Bold, italics, shadow, underline 02:40 - Reversed text 02:50 - Line length 02:57 - Text alignment 03:08 - Hyphens 03:14 - Orphans ➡️ FOLLOW ME ► Subscribe to my YouTube channel:    / @cryestudio   ► Check out my blog and get in touch: http://cryestudio.com ► Check out my graphic design portfolio: https://www.behance.net/cryestudio ⬇️ FREE DOWNLOADS ►Typography Font Pairing Guide: https://cryestudio.kit.com/type-pairi... ►Download a free print prep checklist for Adobe InDesign: https://cryestudio.ck.page/a2b560611c ►Download the free project brief template: https://cryestudio.ck.page/90e3e67c23 ➡️ PRODUCTS ► Use my affiliate link to download Adobe software: https://adobe.prf.hn/click/camref:110... 🍿WATCH NEXT ► Graphic design fundamentals course -    • 11 Basic Graphic Design Principles - ...   ► Photoshop for beginners - FULL COURSE:    • Photoshop for Beginners - FULL COURSE   ► Adobe InDesign course for beginners:    • Free InDesign Course For Beginners: H...   ► Create an ad design in Adobe InDesign:    • Create an ad design in Adobe InDesign...   ➡️ PRODUCTS ► Use my affiliate link to download Adobe software: https://adobe.prf.hn/click/camref:110... Have other questions not covered in this video? Let me know in the comments below. 👩 WHO AM I My name is Kellie Crye Ward. I am an art director who has been working in the graphic design industry for 15+ years. In addition to my full-time design career, I have a freelance design business (CryeStudio.com) and teach graphic design at a local university. My goal is to make learning graphic design and software easy to understand and accessible to all. Subscribe to learn the fundamentals of graphic design, Adobe software, and how to unleash your creativity. #typography #graphicdesign #art #creativity #designprocess #masteringart #graphicdesignprocess #creativeprocess #design #graphicartist #digitalart #illustration #graphicdesignskills #creativejourney #creativeminds #designinspiration #learninggraphicdesign #designeducation #artisticprocess #graphicdesigncommunity #designthinking #graphicdesigntutorial