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What are Content Credentials?

Embedding transparency, enhancing trust. Using Content Credentials, the BBC is showing audiences what we know, and how we know it. Trust in news has been declining for some time. There are many intersecting reasons for this, but recent advances in generative AI, and the fact that almost anyone can make synthetic (fake) images quickly and easily, are making it a lot more difficult for people to trust what they see online. In the face of ever increasing complexity on- and offline, audiences deserve to know definitively where their content came from and whether or not it has been altered in some way. Content credentials can be used to help audiences distinguish between authentic, trustworthy media and content that has been faked, by showing them where it has come from. Find out more: https://www.bbc.co.uk/rdnewslabs/news... https://www.bbc.co.uk/rd/blog/2024-03... https://www.bbc.com/mediacentre/2024/... Find us on: Website: https://www.bbc.co.uk/rd X:   / bbcrd   Facebook:   / bbcresearchanddevelopment