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How the Product ID Attribute Impacts Your Google Shopping Feed Performance - Merchant Center Mastery

The id attribute in Google Merchant Center may look simple, but it is foundational to a stable and effective Shopping and Performance Max setup. In this Merchant Center Mastery episode, Kirk explains why the id matters and how to handle it the right way across feeds, platforms, and campaigns. Learn: What the id attribute actually does How it connects to performance history and campaign data Best ID practices for Shopify, Simprosys, and manual feeds How to use id in supplemental feeds and remarketing When changing the id is a good idea, and when it is not Key Takeaways: 00:00: Why the id attribute is more important than it looks 01:30: What Google says about id in their documentation 04:20: Why changing ids can hurt product performance 06:10: How ids behave in Shopify and Simprosys feeds 08:45: When to manually assign ids and when not to 11:15: Tips for avoiding feed transition issues 13:00: Using id for supplemental feed mapping 15:30: Watch out for case sensitivity in ids 17:45: How dynamic remarketing uses id to match products 20:00: Summary and final thoughts Blog post: zatomarketing.com/blog/video-why-the-id-attribute-matters-more-than-you-think-in-google-merchant-center Rich Results Test: https://search.google.com/test/rich-r... Google Help Doc: https://support.google.com/merchants/... Questions or feedback? Leave a comment and keep learning with Merchant Center Mastery.