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Neil and Eric discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. They emphasize the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. Timestamps: 00:00 - Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner) 02:37 - Optimizing for Chat GPT and Bard for better recommendations 05:02 - Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc. 07:34 - Average 30% improvement in impressions with Geo methods 09:07 - Winner takes all in AI-generated search engine recommendations 09:57 - First step towards understanding the impact of generative engines — The topic? You guessed it: marketing! Brought to you by none other than industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes). Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Level up your marketing knowledge with short videos you can listen to on the go and grow your skills. Want to learn more about each of the hosts? Subscribe to their channels! 👉 Leveling Up with Eric Siu: / levelingupofficial 👉 Neil Patel: / neilpatel 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away. Check out our channel here: / ms archive Don’t forget to subscribe! 𝗙𝗜𝗡𝗗 𝗨𝗦 𝗔𝗧🔍 https://marketingschool.io/ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Founder's Mastermind for top founders: https://www.levelingup.com/founders Single Grain - Ad Agency focused on innovation https://www.singlegrain.com/ NP Digital: https://www.npdigital.com/ Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/