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Marketing: A Behavioral Perspective

Abstract: This video essay discusses the practical union of Applied Behavior Analysis (ABA) and marketing, postulating that ABA offers marketers strategic tools to shape consumer behavior. By defining marketing behaviors using ABA, marketers can leverage a systematic approach to enhance their strategies and better understand their customers. References Kazdin, A. E. (2001). Behavior modification in applied settings. Wadsworth Publishing Company. Miltenberger, R. G. (2015). Behavior modification: Principles and procedures. Cengage Learning. ____________________________________________________________ Thank you behavior memes and life of a behavior analyst for the sponsor! Looking for some ABA merch? Check out my storefront link below: https://behaviortee.com/collections/t... -------------------------------------------------------------------------------------------------------------------- Remember, I gave away my secret tool that I used on how to grow with making you tube easier! Use my code Troy or click on this link https://www.tubebuddy.com/Troy -------------------------------------------------------------------------------------------------------------------- Behavioral Science Content Specialist & Organizational Behavior Management Specialist (OBM). I am a graduate student at Pepperdine University, where I hope to acquire an MSABA one day. In 2022, I started Behavioral Stories LLC to build my online portfolio and network. In that same year, I was granted a partnership with YouTube. That was the beginning of building my DREAM CASELOAD. Subscribe to join me on my journey of using ABA, OBM, and behavior analysis to improve my lifestyle. ------------------------------------------------------------------------------------------------------------------- #appliedbehavioranalysis #bcba #behavioranalyst #boardcertifiedbehavioranalyst #aba #rbt #registeredbehaviortechnician #leadership #behavior #behavioralscience #organizationalbehavior #behavioranalysis #behaviorscience