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Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive? If you love this video, please vote for it in the Webby Awards by April 17, 2025: https://vote.webbyawards.com/PublicVo... MORE SO EXPENSIVE VIDEOS: Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider    • Why Hagoromo Chalk Is So Expensive | ...   Why Michelin-Starred Chefs Are Paying Premium For One Of Korea's Rarest Seaweeds | So Expensive    • Why Michelin-Starred Chefs Are Paying...   Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider    • Why India's $12 Million Cricket Bat I...   00:00 - Intro 01:12 - Lego's Rise 02:39 - The Lego System 05:39 - Lego's Fall 07:39 - Adult Fans Of Lego 13:07 - Conventions 14:32 - Lego Resale Market 17:34 - Lego's Rise (Again) 19:37 - Products For Kids And Adults 22:54 - Why Lego Is So Expensive 25:51 - Will Lego's Success Last? 28:04 - Credits ------------------------------------------------------ #lego #toys #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook:   / businessinsider   Business Insider on Instagram:   / insiderbusiness   Business Insider on Twitter:   / businessinsider   Business Insider on Snapchat:   / 5319643143   Business Insider on TikTok:   / businessinsider   Why Lego Is So Expensive | So Expensive | Business Insider