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Google's 2024 Algorithm Update: What It Means for the Future of SEO

In early March 2024, Google announced a new algorithm update to promote more helpful content and improve its search results. It also specifically stated that it would be addressing common spam practices, pointing to issues like domain authority abuse, programmatic SEO, and expired domain usage as things it would be penalizing. This is another in a long line of major recent updates from Google Search as it seeks to get in front of pure AI content and other tools that help users game its algorithm. The addition of specific spam protection is interesting because major publishers and websites have taken advantage of some of these practices for years. This update continues Google's advancement of the Search algorithm to an improved place. The old-school SEO hacks are losing their steam, and Google is clearly telling publishers that new standards are required if they want to keep and increase their organic footprint.