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Targeted Email: The New Mailer | Dominate Digital Marketing 7 месяцев назад


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Targeted Email: The New Mailer | Dominate Digital Marketing

#digitalmarketing #business #marketing Targeted email campaigns can still be an effective digital marketing strategy, despite low email open rates. By targeting the right audience and creating personalized content, businesses can benefit from this method. Here are some key points to consider: Targeted email campaigns use similar targeting strategies as other digital campaigns, aiming to reach specific audiences with creative email flyers over multiple sends. One advantage of targeted email is that the message remains until the user decides to delete it, potentially offering repeated exposure. These campaigns are cost-effective, typically reaching a large audience with a moderate percentage of interaction and conversion rates. Targeted email can help with conversion, branding, and awareness, reaching both the bottom and top halves of the sales funnel. Overall, utilizing targeted email campaigns as part of a comprehensive digital marketing strategy can offer businesses another channel to engage with their audience throughout the buying process.

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