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Sales Tip: The Secret of Asking for the Sale

http://www.blitzmasters.com Welcome to another episode of Coffee Coaching with Andrea Sittig-Rolf, CEO of BlitzMasters and creator of the Blitz Experience. Contrary to popular belief, the secret to successful sales isn't necessarily the close. While asking for the business is an important step, selling is a process that requires strategic planning as well as a tactical approach. The strategy is the overall plan in developing your business and gaining new customers while the tactics are the specific steps you take within the overall strategy to walk your prospect through the sales process to the close. The close should be the next natural step in the process, not a question you ask the process out of the blue. Here are a few ideas to consider so that closing is a seamless step. The purpose of a meeting is to get another meeting. If your business is like most, it will take more than one meeting and a lot of correspondence before moving to the next step. Ask your prospects for a commitment that they'll respond to you when you follow up, but give them an "out." Say something like, "Can I ask you a favor? When I follow up with you in two weeks, if you've decided not to proceed with me, could you please let me know?" A fast "no" is better than a slow "no." It sounds bold but most prospects will respond positively to this because it gives them an "out" and it shows them that you're a busy professional. It also works because it reveals that you're not a desperate salesperson, but a consultant with something of value to offer. Use these tips to turn asking for the sale from an awkward moment to the next natural step in your sales cycle. Thanks for watching and be sure to check out other episodes of Coffee Coaching.

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